I’ve just been scanning the content of the latest Pew internet and Life report. Can’t say I’ve read the details but the following chart and bullets caught my eye
- 49% said a major reason they got political news online is that they could get information on the Web that is not available elsewhere as a major reason.
- 41%said a major reason they got political news online is that they don’t get all the news and information they want from traditional news sources such as the daily newspaper or network TV news.
- 34% said a major reason they got political news online is that they can get perspectives from outside their community on candidates and issues
- 28% said a major reason the got political news online was to get local perspectives on the races.
Fascinating as it shows the internet as permitting media needs that were under served prior to its existence. (Without the internet would it ever have been economic to serve such small communities?) Moreover it shows people heading to the internet to widecast (I’ve just made that term up!) rather than the idea that fear that the internet will eliminate serendipity and that news will be produced by narrowcasters who present news for just your own pyschographic profile.